Connect with Creativity

Humanize your brand with storytelling

So, you want to tell your story, make it real and tangible bringing the impetus to connect with your customer. Sounds great, let's do it!

We want people to be excited about our brand, so that starts with us and requires an evaluation of why we feel our business is worthy of the support of others. I’m talking about a good dose of business worth, and not in the fiscal sense -- thank you Oct. 16th and the last day to file our taxes; I’m talking about the intrinsic value of business worth.

The meaningful pearls that will purvey to our customers why we do what we do and why they can identify with us as a people and support our brand. Yes, yes, back to the why… But the why also spurns on the how, because according to Harvard Business Review there are three components to maintaining creativity in the workplace: the ability to think flexibly and imaginatively, and motivation.

Telling the story of your brand is telling the story of the human experience in the modern world and other humans want to believe in other humans ability to thrive. We all want to thrive after all and how we choose to do that is the underpinning of our unique cultures. But, one thing is for certain, we never build community connection alone. We thrive more as communities that work in harmony toward a common purpose.

Developing this expertise is the engine (motivation) and transmission (flexibility and imagination) of the creative process. Creativity requires energy. Time is needed to sift through the data points, main points and big goals with a focused intent to bring forth the most positive and telling features of the business. Having a media and marketing professional to bounce your story off of can help you to learn what that story sounds like outside of your own heart and mind, sort of a clearing of the air by saying it out loud and listening to your story ring through the hallways and settle to the floor, and then reflecting on what resonates. Gently examining the story and exploring the opportunities to plan for greatness along the way is the real work and joy of the process.

We explore together what about your story rings true and makes your brand unique. Then we go a step forward planning how those unique business qualities can be presented through social media to meet specific and measurable business goals. Basically is a conversation, lol, but with real grit and intent to create new concepts.

As a journalist, I am always out for the story. The inverted pyramid of information is not lost on this budding marketer. I believe creative expertise is crucial to enjoying the process of unpacking the goals of businesses and learning how and why each small business is able to meet those goals.

Because of social media tools, savvy small business owners can lead local culture by curating a rapport with their customer base, well beyond the single sale. So, let’s talk about the Content Calendar that’s going to support your business goals and brainstorm concrete concepts to present in posts, reels, stories and ads that keep the discussion relevant and sincerely directing others to consider the value of what your business is offering. What's your plan for customer loyalty promotions outside of social media engagement? Together we plan your Content Calendar to support your overall marketing strategy. 

Today, in this blog post, that common purpose focuses on business success through getting your story out there and connecting with your people. Anytime you want to talk more specifically about your business, Clover Digital Media is here to help.

Learn more about Community Marketing.